Cosmetics: Sugar Cosmetics

Thursday 17 January 2013

Sugar Cosmetics

SUGAR has found sweet success among the fashionably young. Whether she is sweet, sassy or sporty, SUGAR offers a variety of unique and stylish accessories that are accessible to every tween and teen. SUGAR Cosmetics has grown from a small sugar-flavored lip gloss line into a complete line of novelty cosmetics, ranging from face, eyes and lips to body products and fragrance.

Sugar cosmetics branding. Sugar brand cosmetics represents all of the whimsy and originality of a Sugar girl. I created a style guide in order to re-brand SUGAR cosmetics. As a part of that project I constructed this make-up palette. I created a colour palette based on Spring 2012 colour trends. As Gaga said in beginning of her 2011 Marry the Night video, “

The Sugar Cosmetics Perfect 10 Eye Palette is a great little set of colors. The shadows are silky, and with the exception of two matte shades, are chock full of shimmer. The colors are not as highly pigmented or as crease proof as some of my favorite brands such as Stila or M.A.C., but they have a sufficient amount of color and they stick around pretty well with just minimal creasing that is easily blended out.