Cosmetics: Cosmetic Companies

Wednesday, 9 January 2013

Cosmetic Companies

Cosmetic Companies Detail

This year is likely to be a big year for the European natural cosmetics industry with a surge in investment activity envisaged.

Investment is expected to pour into natural cosmetic companies from various sources. Private investors, private equity firms, venture capital firms and large cosmetic companies are all looking to invest in natural & organic cosmetic companies.

The natural & organic sector is seen by some as the future of the cosmetics industry, whilst others are attracted to the high margins.

Mergers and acquisitions have already had a major impact on leading natural cosmetic companies. Neal’s Yard Remedies has opened two new London stores since it was acquired by a private investor just over a year ago. The British chain of natural cosmetics is poised to have over 30 outlets in the coming years. After integrating Sanoflore into its Active Cosmetics division, L’Oreal plans to launch the brand in the international arena. For the first time, an organic cosmetics brand will be introduced in mainstream retailers on an international scale.

Investment in non-European companies is also flowing into Europe. The Australian company Jurlique is looking to expand in Europe since it was acquired by JH Partners last year. The private equity firm aims to make Jurlique the leading Australian brand of natural cosmetics in the international market