Online Cosmetics Detail
The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives.
Research on the email marketing of cosmetics to consumers suggests they are goal-oriented with email content that is seen as useful motivating them to visit a store to try the cosmetics or talk to sales representatives. Useful content included special sales offerings and new product information rather than makeup trends.