The popularity of coupon and daily deal use has spread from products and basic services to a variety of medical procedures,” says Jackie Warrick, president at CouponCabin. “Many people are taking advantage of the discounts offered by coupons and daily deals to enhance their appearances and maintain their overall health.”
Coupons, of course, are just one way to encourage budget-conscious consumers to pursue the procedures or products they’re considering. From free consultation offers to fixed-pricing for a mommy makeover, doctors are increasingly offering special offers to turn prospects into patients.
According to the CouponCabin survey, 23% of respondents would consider plastic surgery if cost was not an issue. To help mitigate those concerns, special offers should provide something of actual value, whether it’s something free, something that saves them money or something that makes their decision easier.
Across-the-board discounting is never a good idea because it’s so difficult to go back to “normal” prices later. Instead, offer deals and discounts to specific high-value groups, such as new patients or the first 10 people to respond to an offer. Dr. Emily Altman, for example, offers 15% off photo facials and micro laser peels to patients who mention RealSelf.