Cosmetics: Cosmetics Companies

Wednesday 9 January 2013

Cosmetics Companies

Cosmetics Companies Detail

What most women don’t realize is how everyone in the cosmetics industry knows that the marketing and advertising for cosmetics is either meaningless, hypocritical, or dishonest. That fashion magazines are hamstrung by their advertisers and can’t report “beauty” information objectively. They can’t disagree with their advertisers. The reporters, producers, and editors all know it. They all talk about it and then shrug their shoulders and say, well, it’s a living. Or they laugh about it. Ultimately, they all know women are being suckered into products that can’t possibly perform as the claims on the label assert.

Reporters all over the world constantly ask me why cosmetics companies mislead and often out and out lie to women, and how they manage to get away with it. The simple answer is that women like to be lied to. We want to believe that the products we buy can get us what we want. We prefer the promise of eternal youth (or some approximation) and clear, silky hair, flawless skin to reality. No matter how many thousands of products there are, often dozens of them from the same companies, and all guaranteeing some degree of a miracle, it still happens—we just don’t seem to have a learning curve. We want the next one we buy to be the answer. Using either scientific mumbo jumbo or concoctions said to come straight from the earth, or a mix of both, they tell us exactly what we want to hear. Most cosmetics companies need to lie just to gain a consumer’s attention because the truth is never as enticing as the deception.